"Baidu, product diversification and innovation are related to the search for the core." Baidu CFO Shawn Wang in the March 24 "to create China Award" presentation ceremony, told reporters.
During the ceremony, Baidu's "Baidu Post Bar" is different from traditional forms of community-based BBS, was "to create China Award - 2005 China's most creative products".
Baidu Post Bar from November 2003 since it was launched in 2 years time to grow into the world's largest Chinese community. In response, said Shawn Wang, "Baidu Post Bar creativity and innovation, the main benefit from Baidu meet the needs of the user point of view to think the search engine market, and on this basis by the market introduction of products and services."
In fact, the Nasdaq after landing Baidu, the search engine on the one hand, on the basis of services to improve the well-known, as well as traffic and revenue to upgrade the dual; on the other hand, is continuously increasing number of Users meet the needs of different products. At the same time, which makes Baidu in the process of diversification into a "focused" and "distributed resources" in the dispute.
"Search is a rattan, and web search, MP3 search, image search, Baidu Post Bar, Baidu Knows and other products are in that root knot on the rattan fruit." Baidu talked about the strategy and thinking, Shawn Wang Lianzhu punch line.
"Inspired by the collision," at the Creative
"Baidu to create the different types of products, will search the user's behavior analysis in order to launch products that meet their needs." Said Shawn Wang, Baidu guess no matter how the outside world to launch the product, Baidu has not left the search-based services The core, and the introduction of Baidu Post Bar, and this is reflected in the direct line of thought.
It is said that it posted the shape of BBS, but both the connotation and extension of the community in the form of more than BBS, resulting in Baidu held in the usual "will be brainstorming." This internal meeting in Baidu, known as "inspired by the collision," the meeting.
In 2003, that I do not know the specific date of the brainstorming session, it was suggested that Baidu huge traffic every day, many users of the search words are the same, or similar, then these people will not be among some Association? At that time, Baidu has become China's largest Web site traffic.
"For example, you found Andy Lau, Andy Lau, he found, between the two men would not be interested in some kind of connection? What is certain is that they are interested in this person's Andy Lau. In that case, whether Baidu can Andy Lau for all interested users to link together and provide them with a community? In this way, we were able to get a sense of belonging. "Wang said.
Baidu's rise was the idea as "revolutionary ideas", because it put the BBS "enliven the." In general there's BBS community, the theme of all the channels are a good administrator, is to meet a person of a particular interest in, users can apply to participate in, but it can not create and manage a topic, often the subject Are limited.
Like it stickers in the form of BBS, just like the way the organization by the BBS as the first administrator to limit the number of fixed plate, but any Internet users can apply to open a theme of "it." It is no restriction on the number, it could be any theme. Such as ball games, you can have soccer, AC Milan now, it Beckham, Yao Ming now, Jordan now, it Ferrero, and so on.
This confirms an old saying in China: "Wuyileiju, people flock to."
Baidu's vice president Liang Dong, in its "China believes - Baidu search for" book, has done a brilliant description: "Search engines do communities, there is a natural advantage in Baidu's simple search box behind is a very Large knowledge base. Haina rivers, all-encompassing. It can meet a wide range of people to search a wide variety of needs. Affixed to each of you, all in accordance KEY WORDS to set on the same things of interest , Will naturally look for them. When a Key input, and not related to the establishment of the Post Bar, Baidu will prompt you, you can set up immediately to things of interest to light up, friends. "
"At the same time, and it put the BBS is a major difference is that people do not need to safeguard people's points of interest along with the tide will change, so a market-oriented things; as a result no one can come to build it, the Tie, it is very democratic and equal. "Liang Dong think.
In fact, in 2005, the country's popular "Super Girls", Baidu Post Bar to act as a fire support oil Tamar. For example, Baidu's "Li Yuchun it", posted daily volume of tens of thousands, and this one, of course, "Bean" to "tourist", in passing remarks to talk about, and in fact has become the common interest of the users group, "tribal" In order to enhance the objective of "Super Girls" well-known.
"It is now posted on the Internet to meet the common interests of the pursuit, which is hard to say how the threshold of the high-tech Baidu Post Bar, launched in only 2 years time to become the first Chinese community." Shawn Wang believes that innovation can not always leave the user's needs.
"Meet the needs of users." Shawn Wang said that in line with this thinking, Baidu entered a process of diversification of products, know that Baidu, music Income, Guoxue search, the search, a hundred passengers, wireless search, such as the proliferation of new products like the same risk Out.
Dig deep search engine value
"Now all the products that are search engine Baidu deep understanding of the results." Dong Liang believes that Baidu is doing a lot of things are in the value of the extension of the search engine.
"Search engines are like a magic thing, because he can point to know what users of the mouse. We explore the value of search engines, as a conductor." Baidu said in an in-house.
Point to the mouse, it represents the user's needs, the value of search engine this is it. For example, Baidu's MP3 search, in fact, users of digital music heavy demand on the basis of established, and more of a vertical search to keep the loyalty of customers, "repeat" no more.
However, Baidu, one of the challenges is that so many of the extension of the value of the products, which can really create Baidu's actual earnings?
Currently, MP3 search may direct the creation of value. For example, songs of the issue, in which Baidu is playing to promote the role of the channel, which can be divided into music sales. Although this idea has not fully achieved, but Baidu has the same number of CRBT service providers to cooperate. On the other hand, a huge flow of advertising is also a top bid of its income an important part of.
As for the Post Bar, the popular build-up brought about by the conversion value is the same hair-trigger. "For example, Tencent, the use of the QQ in the end the popularity of the tremendous popularity and traffic, on the development of almost all product lines, portal, C2C e-commerce, value-added network services, wireless services, online games, community, etc. Tencent will also be able to make money so Baidu to make money. "Baidu the above said.
In fact, 23 of the Joint Baidu to pay the company launched "Baidu currency", is to build a network to provide value-added services to the community prepared. "This is also a deep understanding of the value of the search engine brought about by the additional product, perhaps in the future could become an important source of income." Believe that the above-mentioned.
"We have to rely on a number of creative and innovative new products brought about by the experiment, but they can not deviate from the Baidu search for the core of competitiveness, and dig deep value of the search, Baidu is even more innovation to maintain the momentum." Shawn Wang said.
